Description

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!
Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!
What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.
Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!
Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.
Save the items you love the most in your own list of favourites — just tap the HEART ICON.
Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.
Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!
Don’t miss out — download the H&M app now!
When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
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Screenshots

H&M FAQ

  • Is H&M free?

    Yes, H&M is completely free and it doesn't have any in-app purchases or subscriptions.

  • Is H&M legit?

    ⚠️ The H&M app has poor ratings and negative feedback. Users seem unsatisfied with its performance or features.

    Thanks for the vote

  • How much does H&M cost?

    H&M is free.

  • What is H&M revenue?

    To get estimated revenue of H&M app and other AppStore insights you can sign up to AppTail Mobile Analytics Platform.

User Rating

4.9 out of 5

14,561 ratings in Bulgaria

5 star
13,616
4 star
638
3 star
167
2 star
34
1 star
106
Ratings History

H&M Reviews

Bad app

7899005432 on

Bulgaria

It freezes after a couple of seconds on ipad pro. Works well on iPhone funny enough.Being one of the biggest fast fashion companies with enormous profits one would have thought the app was going to work reasonably well.

20% off clickbait scam

JXD8 on

Bulgaria

The last 20% off campaign for loyal members was scam. All products were labeled with 20% off tag, but in the basket the price was the regular one.

The app is very buggy

d2eedee on

Bulgaria

Ever since the update from several weeks back the app freezes and I need to close it. When I open it again same thing happens (iOS 18.3.2 for iPad and iOS 18.4 for iPhone)

The app is not very functional

Ionni Markova on

Bulgaria

I love H&M and the selection they offer not just for women clothing, but for baby and home as well. However, the app at this state is abysmal. It is difficult to find all reduced stock at once. There is a lack of functional filters and an annoying limit to the favourites section. Also, I can’t split my favourites in separate albums: for instance clothes for me and clothes for the baby (you can do that in the Zara app).

Disappointed

Dafnina P on

Bulgaria

The new application release do not show my Favorites. It says “Content not available” and “ Refresh” but nothing happens. Not possible to save anything and wait for the right size. Bad quality of pictures.

Проблем търсачка

Irina DK on

Bulgaria

В обновеното приложение няма опция за смяна на език в търсачката - фиксирана е клавиатура на латиница.

new update

avg12789 on

Bulgaria

most recent update’s features and interface are much less user friendly, also photos of products do not load properly and stay at lowest picture quality

Pictures pixelises since last update

hubavoto on

Bulgaria

Pictures quality is very bad after the last update.. it’s a huge problem when choosing fabrics. Please fix this as soon as possible. Other than that, I love the app.

Cyrillic keyboard not supported

Juliana Bencheva on

Bulgaria

In the latest app update Cyrillic keyboard is not supported in the Search section while the description of the models is in Cyrillic which makes searching impossible, please have a look.

New update release

Didynickname on

Bulgaria

The app interface is worse since the last update, pictures are worse quality, wishlist does not show sizes hence you have to open every item in order to see, removing favorite item was easier with the trash bin-button etc…

Store Rankings

Ranking History
App Ranking History not available yet
Category Rankings
Chart
Category
Rank
Top Free
17
Top Free
17
Top Free
21
Top Free
21
Top Free
24

Keywords

H&M Competitors

H&M Installs

Last 30 days

H&M Revenue

Last 30 days

H&M Revenue and Downloads

Gain valuable insights into H&M performance with our analytics.
Sign up now to access downloads, revenue, and more.

App Info

Category
Shopping
Languages
Bulgarian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian Bokmål, Norwegian Nynorsk, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Chinese, Turkish
Recent release
25.44.0 (4 days ago )
Released on
Oct 19, 2020 (5 years ago )
Last Updated
1 week ago
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