Lose It! – Calorie Counter

Food Tracker for Weight Loss

Published by: FitNow

Description

Lose It! is a calorie counting, nutrition tracking, and intermittent fasting tool that helps you ditch the unwanted behaviors that are holding you back from reaching your weight goals.
Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.
• 125+ million pounds of weight lost by our members (and counting!)
• 50+ million searchable items in our comprehensive international food library database
• 50+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 3 days of tracking is all it takes before a user starts to see a result in weight loss
HOW LOSE IT! WORKS
Lose It! uses the proven principles of calorie tracking to educate and help you succeed To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity, and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.
LOSE IT! FEATURES
• NEW! AI Voice & Snap It Photo Meal Logging – easily log meals using voice or photos. Just tap the camera icon for food tracking and calorie counting in a snap.
• Nutrition Strategies – Whether you're a nutrition novice or a macro-tracking expert, we have a nutrition strategy that will meet your needs. Our dietician-curated strategies will support everything from keto to plant-based and more!
• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Milestones – break down your weight loss goal into smaller, more achievable segments
• Healthy Living Articles – get inspired and stay informed on wellness topics with new content every day.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 50+ million searchable foods in our international library and food log with an extensive database of items and recipes.
• Intermittent Fasting – set your fasting plan and track your fasts in the same app where you track your food.
• Calorie Scheduling – schedule higher days and lower days so that your plan fits in your lifestyle.
• Meal Planning & Targets – meal targets help you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.
Download Lose It! today and join a community of members looking to improve their health and wellness.
Get started today with Lose It! – Weight Loss That Fits!
Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.
Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.
http://loseit.com/terms/
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In-Apps

Lose It! Premium
$7.99
Lose It! Premium Features
$56.99
Lose It! Premium Lifetime
$99.99

Screenshots

Lose It! FAQ

  • Is Lose It! free?

    Yes, Lose It! is free to download, however it contains in-app purchases or subscription offerings.

  • Is Lose It! legit?

    🤔 The Lose It! app's quality is mixed. Some users are satisfied, while others report issues. Consider reading individual reviews for more context.

    Thanks for the vote

  • How much does Lose It! cost?

    Lose It! has several in-app purchases/subscriptions, the average in-app price is $54.99.

  • What is Lose It! revenue?

    To get estimated revenue of Lose It! app and other AppStore insights you can sign up to AppTail Mobile Analytics Platform.

User Rating

4.63 out of 5

11,042 ratings in Australia

5 star
8,402
4 star
1,785
3 star
496
2 star
112
1 star
245
Ratings History

Lose It! Reviews

Keep a close eye on issue

Tell'mtheirdreamin' on

Australia

Initially I thought this app was a great way to track calories/ kilojoules. Be aware the nutritional data is not always accurate. For instance: “Coffee with milk and sugar” shows “caffeine = n/a”, another example “Mixed grain bread” shows nutritional info but if selecting “mixed grain toast” all nutritional data is “n/a” therefore no calculated nutritional input to your daily intake. The promoted 2025 new user sale price for premium membership did not be applied, full price was charged.

Gone downhill

Beerpies on

Australia

Used before a few years ago and was good Now just spams ads, very annoying, deleted using another app

Voice tracking feature is amazing

Scarab_ii on

Australia

The voice tracking feature on this app is very very helpful and allows me to track or complicated recipes without too much of a hassle. Sometimes the macros of the ingredients are a little bit off, and there is micro nutrient summary, but apart from that it wonderful

Using Lose It for total diet monitoring

OldFartInLycra on

Australia

As an oldie who is 70kg wringing wet, I've been using Lose it for several months, monitoring everything. When one consciously sees the impact of consuming various foods, alcohol and doing exercise, it it easy to adjust to healthier ways without being dejected at cutting out this and that. Easy to use, becomes habitual and makes it easier talking to your GP and/or nutritionist about where you are at with your living style. The only thing I'm curious about is why measuring calcium didn't make it to what is otherwise an outstanding app. For we 70+'s, calcium is a critical part of our diet. If possible I'd like to see Calcium measure in some near future release of this excellent app. Cheers

Great app but one big issue

ej. on

Australia

Love this app, happy I paid for the lifetime subscription as it’s so worth it to keep my eating on track. My only issue is lately I have been getting bonus calories but by the end of the day it takes them away (and more) and then I seem to be in a calorie surplus. I can’t seem to find a way to fix this, especially as I want to leave my workouts in my log. Hopefully this can be fixed. Other than that it’s a great app. Would love to be able to add more Icons for food types and to easily move meals to another date.

Surprised

Niluoute on

Australia

I have to say I like this app way better than other apps for logging weight loss measurements. I have the premium and I like it when I can customise it to how I like it

Paywall

Dewey1997 on

Australia

Used to be the best food tracking app, I had paid for a year premium and then the pricing went up too much. Now I’ve gone to use the scan feature was previously free only to find it is paywalled. Removing features makes people lose trust in the app

Essential features paywalled

tristwin on

Australia

Used to be great - with a well designed interface and large food database. I’d even paid for ad free access. However over time, they’ve been pushing harder and harder towards the ridiculously expensive subscription option. And now they’ve moved the barcode scanning feature - a basic essential feature of any tracking app - behind a paywall. There’s better app options out there now which provide this functionality for free, so it’s goodbye from me.

Too many fullscreen ads

j1497 on

Australia

Ad riddled junk now looking for a different app that doesn’t keep interrupting me with full screen interstitial ads while i am trying to enter food

Absolute garbage

688lancea on

Australia

They make you answer a ton of questions to gather data that isn’t really needed just so you can use a calorie counter that doesn’t work…

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